The last few years have proven that music festivals are a hot new way to bring in big profit. When Coachella started no one could have guessed the legacy it would spark. Last year Coachella made $84 million and shattered attendance records. Others are catching on – there’s a new festival popping up every year. According to Nielsen Music, in 2014 32 million people attended at least one festival, and half of them were millennials. Now the world’s biggest acts spend summers bouncing around the world from festival to festival.
Big brands have noticed the increase in festival popularity, are lining up to commit their advertising dollars to live music. In 2014 North American companies shelled out $1.34 billion sponsoring festivals, music venues, and global tours.
Simultaneously people are spending an increasing amount of time watching video on the internet – you might be one of them. On mobile devices, computers, or set top boxes, streaming video numbers have never been higher and continue to grow. Acquisition of services like Twitch or Periscope by Amazon and Twitter are proof of live video’s explosive appeal.
The team at AerNow is breaking new ground as we prepare for our immersive Self Help Fest global multi-camera video livestream coming on Saturday, March 19.
Now, for the first time, fans around the world are empowered to choose what they see as the festival unfolds. From POV cameras mounted on microphones and instruments, unique angles of the stage, and a curated official director’s cut, fans can pick their view as easily as clicking around on the AerNow Self Help Fest app – whether they’re part of the audience in Southern California, or at home overseas.
Take a look here:
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