San Francisco, Calif, Feb. 3, 2015 (GLOBE NEWSWIRE) — Replay XD® announced today that its powerful Prime X cameras were used in a Super Bowl pre-game feature produced for Toyota Motor Sales, U.S.A. by Saatchi & Saatchi. Replay XD Prime X cameras were also used in the production of NBC Sports’ NASCAR Gridiron Challenge presented by Toyota. The Gridiron Challenge is a one-hour special pairing NASCAR drivers with former NFL greats in a series of stock car races and a football challenge. The special debuted Friday, January 30 on NBCSN and a related capsule aired as part of NBC’s Super Bowl XLIX pre-game show at Noon ET yesterday.
“Super Bowl features are the holy grail of advertising. For Replay XD cameras to be used in the production of one is a dream come true for me, especially in a Toyota feature made by Saatchi & Saatchi,” said company founder John Spar. “When I first heard about the opportunity, I knew it was a great fit for our Prime X camera and family of mounts. Our professional system is an outstanding performer in demanding environments. It can take incredible abuse while still performing flawlessly hour after hour, day after day. That’s why leading directors and producers everywhere demand Replay XD cameras, mounts and accessories.”
To help commemorate its own commitment to racing, Nissan worked with TBWA\Chiat\Day to produce a Super Bowl commercial with feature an Always Evolving/Replay XD Nissan GT-R GT3 race car. The 90 second commercial ran during the second quarter of this year’s Big Game and played up Nissan’s #withdad theme of fatherhood. “Here is another example of why brands like AE and Nissan make great things happen when they come together,” said Erik Davis, AE Chairman. “Few motorsport companies have the history of Nissan. It stands among a handful of brands that really put motorsport racing on the map – and has then carried it forward for generations. We are proud to be part of that history and anticipate a successful relationship with our partners at Nissan. This feels like the start of something big.” The ad can be viewed here: https://www.youtube.com/watch?v=Bd1qCi5nSKw&feature=youtu.be
Replay XD has reduced the price of its popular mini camera to just $139.99 and is offering a $50 accessory gift card to celebrate the use of its cameras in a Super Bowl XLIX feature. Gift card supplies are extremely limited so get yours now by visiting http://www.replayxd.com/minicamera.